In recent years, the market demand of LED display screen in China has gradually expanded, and the application field is more and more extensive. With the continuous innovation of LED display product technology, the gradual improvement of functional performance and the continuous expansion of new application fields, the LED display industry has ushered in a diversified development trend. With the wide development space and high market profits of LED electronic display screen, LED display screen manufacturers have sprung up. Everyone wants to seize the dividend of this market, which leads to the saturation of market capacity and intensifies the market competition among LED screen manufacturers. In addition, the impact of various “black swan” events, Small and medium-sized LED display enterprises that have just entered the Bureau will face the situation of accelerated elimination before they stand firm. It is a foregone conclusion that “the strong is always strong”. How can small and medium-sized screen enterprises use their strategies to highlight the encirclement?

Recently, the listed companies in the LED display industry have disclosed the performance reports of the first three quarters. On the whole, they are in the development state of revenue growth. Due to the positive and effective prevention and control measures taken in China, the domestic market and terminal demand have recovered to a certain extent in a short time, and the demand for remote office, distance education, telemedicine and so on, Led enterprises have increased their efforts to explore the domestic market. The overseas epidemic situation is repeated, and the overseas market environment is more complex and severe, but it has recovered on the whole, and the overseas business of LED screen enterprises is gradually picking up.

Although affected by the overall environment of the industry due to the rise in the price of raw materials and the shortage of chips, the impact on leading enterprises is far less than that of small and medium-sized screen enterprises, because they have a stable supply chain system, industry resource accumulation and capital advantages, and they only shed a little blood like cutting their fingers. Although they can not heal quickly, they will not affect their normal development, However, when to recover depends on the trend of the overall environment. Head screen enterprises seem to have a good body of “King Kong is not bad”. Regardless of the overall background of the industry, they can always meet the demand of the market quickly, and can maintain a certain amount of orders even in the volatile epidemic period, at least without losing money. In fact, the core issue is not how strong the head screen enterprises have, but when they joined the game. It is better to compare the development history of Shenzhen than the first year of the LED display industry. It is basically synchronous. With the spring breeze of reform and opening up in the last century, Shenzhen has developed since then. With the spirit of “pioneering”, some people who took the lead in working in Shenzhen have made the first pot of gold, so they began to develop here and finally become the “indigenous people” of Shenzhen. They can live naturally by collecting rent.

The same is true of the LED display industry. At the beginning of its development, it was an almost unfamiliar industry, and few people set foot in it. It was not until some people began to see the LED display and saw that it was almost blank in the domestic market that they began to realize that it was an industry with potential, and the urban construction in the new century was inseparable from the LED display, Those people are the leaders of the current head screen enterprises. They saw the business opportunities early, so they took root in the industry, gradually grew bigger and stronger from small enterprises, and accumulated strength and resources from home to abroad. At the beginning of their development, the market competition is much smaller than now. Everyone is new and crossing the river by feeling the stone. Moreover, there are many government policy support. The overall environment is a thriving trend. Today, some advantageous resources accumulated by screen enterprises that have entered the industry for more than 10 years can still be profitable. The development of enterprises that entered the market before and after the epidemic is even more difficult, and the market competition momentum only increases. The advantageous resources occupied by the head screen enterprises have a certain scale and strength. Small and medium-sized screen enterprises that can name can often pick up leaks. What about those screen enterprises that can’t name? Where is their development?